Ajay Devgn Starrer ‘Bholaa’ Becomes The First Hindi Film To Launch Its Trailer In IMAX 3D On March 6; Is This The Right Promotional Strategy For The Movie? Check Inside!

Ajay Devgn


Excitement is building up as the clock ticks closer to the release of the highly anticipated action-packed film, Bholaa. Directed and starred by the talented Ajay Devgn, the movie has kept fans on their toes with teasers, character posters and a mesmerizing song. As the release date approaches, the team is gearing up for a spectacular event in Mumbai on March 6th.
A source told Pinkvilla, “The Bholaa trailer launch event will be among the biggest for an Indian Film. Ajay Devgn and team are all set to launch the trailer in 3D at the IMAX property in Mumbai in the presence of the entire cast and crew. Bholaa will be the first Hindi film to see a trailer launch event in the large screen format of IMAX 3D.”
The trailer of ‘Bholaa’ promises a visually stunning action thriller with imaginative fight sequences and powerful dialogues delivered with ease by Ajay Devgn. Packed with technical finesse, the trailer offers a glimpse into the world of the film, leaving fans eagerly anticipating its release. This time the film is trying a new promotional strategy and it is yet to be seen whether it will be a good move for the movie’s success or not?

Ajay Devgn’s Record As Director
While talking about Ajay Devgn’s previous directorial venture, ‘Runway 34’ was a thrilling aviation drama that kept the audience on the edge of their seats. The film, based on true events from 2015, showcased the harrowing experience of a flight from Doha to Kochi that faced numerous challenges while landing due to bad weather and low visibility. The movie was a visual spectacle that promised and delivered an exciting experience with its skillfully crafted action sequences and thrilling storyline. There were no such fight sequences in the film.

Ajay Devgn’s directorial venture ‘Shivaay’ was a cinematic experience that attempted to blend numerous genres into one film. With its focus on emotional drama, intense action sequences, and a touch of romance, the movie ran for a lengthy 2 hours and 42 minutes. Despite its ambitious approach, the film struggled to deliver a cohesive storyline, leaving the audience feeling unsatisfied. Released around the festival of Diwali, ‘Shivaay’ aimed to showcase the triumph of good over evil, but its scattered narrative failed to hit the mark.
After the outstanding success of ‘Drishyam 2’, Ajay Devgan’s movie ‘Bholaa’ is expected to be a rollercoaster ride full of action, crime and adventure. We hope this time around Ajay Devgn director will deliver for Ajay Devgn the actor. The movie will hit the big screens on March 30th, 2023. 


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